We all know that our skin loses moisture and gets rough and wrinkle over time. Newborns are more prone to losing moisture in their skin 100x faster than adults because of their delicate skin. Newborn Pure has dual moisturization by Natulayer™ that mimics the natural coat of Vernix on newborn and forms a powerful moisturization formula for the baby’s skin by providing these benefits:

• Quick application and absorption.
• Moisturization protection during bath.
• A protective barrier on the skin.
• Long-lasting moisturization on baby’s skin.
• A matching pH to your baby’s skin.
• Safety assurance for use for newborns onwards.
• Free from paraben, formaldehyde and alcohol.