While our Natural Botanical Maternity Stretch Marks Cream is primarily designed to prevent new stretch marks by deeply hydrating and improving skin elasticity, it can also help to improve the appearance of existing stretch marks over time. For optimal results, we recommend using our Natural Botanical Maternity Stretch Marks Serum in conjunction with the cream. The serum contains concentrated ingredients to target existing stretch marks, while the cream provides ongoing hydration and nourishment. Consistency is key, so regular use of both products is essential.