Pigeon Group DNA and the Pigeon Way
We have updated the Pigeon Group DNA and Pigeon Way to enable each employees to embody a baby-friendly world and realize our Purpose. (February 14, 2025)
The Pigeon Group DNA and Pigeon Way is Pigeon’s philosophy, which each and every employee values.
The “Pigeon Group DNA” consists of our ‘Corporate philosophy’ and ‘Credo,’ which is the core of Pigeon Group throughout its history and into the future.
The “Pigeon Way” consists of the ‘Purpose’ and ‘Spirit’ which is our reason for being in society and the cornerstone of all our activities which embodies our “heart and soul.”
Pigeon Group DNA
The core of Pigeon Group throughout its history and into the future
Corporate Philosophy・Credo
Corporate Philosophy
The essence and core of our company
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Love
Pigeon group’s products and services embody the idea of “Love.” Just as a mother’s love forms the foundation of how she cares for her child, we must uphold that idea in everything we do.
Credo
Our fundamental belief based on the corporate philosophy
Only love can foster love
About our Credo: Creating products and services that embody “Love”
This is what the Pigeon Group’s Credo means. I believe that love—caring about other people—is ultimately humanity’s most valuable asset. The Pigeon Group provides products and services for babies, children, and others in need of assistance.
To ensure that those products and services embody the idea of “Love”, we must uphold that idea in everything we do, just as a mother’s love informs everything she does for her child. This kind of “Love” is the foundation of our business activities, which is why I believe “Love” is the word that best symbolizes what the Pigeon Group stands for.
Yoichi Nakata, June 23, 1980
Pigeon Way
Purpose
We want to make the world more baby- friendly by furthering our commitment to understanding and addressing babies’ unique needs
Spirit
Pursuing Our Purpose
Integrity
We will earn the trust of our stakeholders through honesty, openness, and accountability in everything we do.
Dedication
We will identify the essential challenges facing society, build products and solutions reflecting our vision and embrace new approaches with agility and enthusiasm.
Synergy
We will unite as a company to create greater value, inspiring each other to new heights of excellence through spirited debate over how we can help build the future.
Enjoy
We will pursue work that is meaningful and resonates with our customers.
