The recommended timeframe to begin using Natural Botanical Maternity Stretch Marks Cream is as soon as you find out you’re pregnant, or when you start noticing changes in your body. Early application allows the cream to nourish your skin and maintain its elasticity and hydration right from the beginning. This can potentially help reduce the appearance of stretch marks as your body transforms throughout pregnancy. However, it’s always advisable to consult your doctor before introducing any new products during pregnancy. This ensures the products align with your individual needs and circumstances.